Founder and Creative Director of Staple Design and Reed Space, Jeff Ng, better known as jeffstaple, is now a prominent figure within the industries of fashion, music, art and even sports. He initially took up journalism at the NYU but later dropped out and enrolled into Parsons School of Design after realising his growing passion for graphic design. His streetwear brand @StaplePigeon has attained global fame over the last two decades and is a reflection of all city dwellers today. The familiar Pigeon logo is often seen across Staple’s extensive range of apparel and other products, representing the boundless energy of New York City.